Targeting Based on Interest: Worksheet, Better Customers, More Sales.
Narrow down your audience to win a market, then expand with growing revenue and an excellent reputation.
Better Customers, More Sales. YOUR Worksheet
Narrow down your audience to win a market, then expand revenue with excellent customer care.
I know the feeling of not being able to stand out,
being stuck and unable to show our value in a unique and memorable way. We didn’t always have Cisco, Harvard, Comcast and the others. I had one client. One.
When I started this company in 2009, I THOUGHT our services were unique and special…the world would easily understand that…I was wrong.
In reality, the world saw us the same as 10,000 other marketing companies, and our
value did not stand out at all…
I searched for an answer.
What I did next changed everything. It was one of that ' aha!' moments Oprah talks about.
I literally emptied my bank account to invest in what I believed would set my company apart…I took an all or nothing bet.
I put on my big-boy pants, I wrote up a storyboard, got out the checkbook, produced, and launched one video, then more, to explain our value to the world.
That decision changed the future of Rip Media Group and our clients’ fortunes, as well.
That first video caught some fire and created views, interest, and more and more attention. It went so well that I adjusted and we became a ‘video-first marketing agency’ and attracted hundreds of clients, partners, and friends.
We attracted hundreds of clients, partners, and friends.
We helped charities raise funds with video.
We helped products launch internationally with video.
We help people achieve personal and professional goals with video, and yes, we help them increase sales.
Fast forward to today:
Our stories launch brands to new heights. The videos we create are seen millions of times across the globe, transform businesses, and change lives. I am incredibly proud of what we do and cherish our client relationships.
The moral of the story: Video is a game-changer.
If it’s hard cold facts you need, please have a look at this video (I’ve typed too much already!) with facts from independent research firms proving why video is so revolutionary.
Check out this video I compiled from the industry analysts!
We are still at the beginning of the video marketing age, and there is plenty of time for you to be a leader.
Let’s dig in deeper.
We researched our clients’ campaigns and found that the use of ‘Rip Media produced’ videos generated over $100 million in new revenue.
It’s an ROI worth some pride.
Quality and professionally-branded video
will be the most viewed content on your site, in your email campaigns, and on your social networks. Period.
Prioritizing quality and story is critical because “your video” will be your hardest-working sales rep!
Video marketing worked for us, our clients and partners, and it will work for you, too.
Simply stated, videos are vital to your company’s success. Listen to the voice in your head!
Video will be your best brand ambassador within hours of its release.
It is extremely important to make the right hire.
The team you hire should be invested in you, and dig deep to learn and communicate what makes you special.
I’m proud that my team is top-notch and does this for our clients, customers, partners, and friends. We love what we do because it helps companies and people grow.
I would be happy to discuss this more with you and put a full plan together for you with our lead creative producer.